Coasters have come a long way, first being made from plain cardboard in the late 1800s to the extravagant ones on various materials we see today.
Although most feature novelty slogans and fancy designs, this one is a bit different. The agency Rethink teamed up with arrive alive, a Canadian sober driving advocacy group, to create a beermat that could well and truly save lives.
“This coaster used to be a car. That car never made it home” printed on metal from actual car wrecks.
Out of sight, out of mind can be useful in many situations, but drink driving isn’t one of them. The campaign, which launched before St. Patrick’s Day, is aiming to “remind people, on the biggest drinking night of the year, that there are consequences to driving drunk .. and to use a designated driver”.
According to responsibility.org, alcohol-impaired driving in America accounted for 29% of motor vehicle deaths in 2015. Those figures may be declining, but any steps to speed that up are a welcomed sight, and for that, we salute this effort.